SET – Acquired by WPP this year, SET added a live events agency in London: SET Live. The agency uses a five-step approach with clients: explore, ideate, design, execute and enhance. This Top Shop created a dynamic and lasting impression for Jordan Brand during the 2016 NBA All-Star Weekend by opening a 24-hour, four-day pop-up shop in Toronto’s busiest intersection, Yonge & Dundas—which also served as a teaser for the permanent three-floor flagship store that was in the works.
Chief Marketer 200
Event Marketing Strategies Kicking Cow Inspira Marketing Group Pivot Point Marketing Engine Shop Blue Chip Marketing Worldwide TPN AWESTRUCK Marketing Group CAA Experiential (formerly PGW Experience) GMR Marketing