- Core 1: Event & Experiential Marketing
- Core 2: Retail (in-store) Marketing
- Core 3: Shopper Marketing
Clients Include: Nike, Jordan Brand, Spotify, Sprite, BMW
- Website: http://www.setcreative.com
SET – Acquired by WPP this year, SET added a live events agency in London: SET Live. The agency uses a five-step approach with clients: explore, ideate, design, execute and enhance. This Top Shop created a dynamic and lasting impression for Jordan Brand during the 2016 NBA All-Star Weekend by opening a 24-hour, four-day pop-up shop in Toronto’s busiest intersection, Yonge & Dundas—which also served as a teaser for the permanent three-floor flagship store that was in the works.