- Core 1: Sponsorship Activation & Marketing
- Core 2: Event & Experiential Marketing
- Core 3: Sports Marketing
Clients Include: Hyundai Motor America, LG Electronics USA, Energy Upgrade California, NYX Cosmetics (L’Oreal), Cailler (Nestle)
- Website: http://www.advantagemrktg.com
Advantage International This shop added an eSports practice to help connect with the all-important Millennial audience. It aligned with Special Olympics through state chapters to provide time and talent. A local market activation for LG with Best Buy helped drive college football and basketball fans to local Best Buy stores to purchase LG products. Authentic school-specific messaging helped drive ROI on incremental sales. Twenty-year industry veteran John Lane was hired to oversee biz dev.