![Volvo Ocean Race HCL](https://chiefmarketer.com/wp-content/uploads/2018/09/hcl-ocean-race-850-160x125.jpg)
Volvo Ocean Race is Experential Showcase for HCL
A partnership with the Volvo Ocean Race helps HCL Technologies showcase the brand’s capabilities and build customer relationships.
A partnership with the Volvo Ocean Race helps HCL Technologies showcase the brand’s capabilities and build customer relationships.
Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership September 20, 2018 Filling the Glass: Lord Hobo Brewing Creates New B2B Content Strategy Unlike many B2B marketers, James Furbush of Lord Hobo Brewing has one clear metric to watch when tracking ROI: Are we selling more beer? More… SPONSORED BY: They make what…
As influencer marketing has modernized so too has the ways in which marketers can capitalize on influencer’s powerful draw.
Lessons from Diet Coke, State Farm and The Vitamin Shoppe on the art of modern influencer marketing—plus tips on how to prep contracts, create content and measure ROI.
Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership September 18, 2018 MAC Cosmetics Celebrates 25 Years of Pride Support Corporate social responsibility is "baked into MAC's DNA," says MAC Cosmetic's Andrea Flynn, who shared the secrets of Viva Glam at INBOUND. More… SPONSORED BY: Connect to Convert – Boston The World’s…
Half of B2B marketers lack confidence in the quality of their data, hindering adoption of ABM to increase engagement, according to new research from D&B.
In this new special report Sponsored by Lytics, discover how marketers create an environment of trust and activate customer data in meaningful ways.
Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership September 14, 2018 Creative Alternatives When Working with Influencers As influencer marketing has modernized so too has the ways in which marketers can capitalize on influencers' powerful draw. More… SPONSORED BY: Enter Today! The CM200 Finally, an agency ranking that goes outside…
If you want connect with Millennials in the workplace, a new study suggests you need to tell them a good story—and then hope they retain what they heard.
Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership September 13, 2018 B2B Marketers Lack Confidence in Data: D&B Half of B2B marketers lack confidence in the quality of their data, hindering adoption of ABM to increase engagement, according to new research from D&B. More… SPONSORED BY: Discover the Future of B2B Marketing…