Marketers to realize that humans need data as much as data needs humans. Here’s why.

A multichannel content marketing campaign for a large retail customer helped First Data encourage employee use of its Money Network payroll solution.

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership September 27, 2018 First Data Focuses on Employee Engagement   A multichannel content marketing campaign for a large retail customer helped First Data encourage employee use of its Money Network payroll solution. More… SPONSORED BY: Discover the Future of B2B Marketing Get a Clearer Picture…

From burgers to snowmageddon, events and experiential marketing help Boston Magazine create engagement for partners with readers.

Drew Price of Grammarly offers tips for creating an engaging flagship email marketing product for your brand.

Unlike many B2B marketers, James Furbush of Lord Hobo Brewing has one clear metric to track when it comes to tracking success: Are we selling more beer?

Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership September 25, 2018 Want to Talk? Alexa Wants to Know How You’re Feeling Soon, Amazon’s Alexa will no only listen and respond to what users say, but also pick up on emotions like frustration in users’ voices.… More… SPONSORED BY: Discover the Future…

The Chicago events set the stage for a multi-city bus tour to promote the new PINK Nation loyalty program and enhanced app.

Do more with less—that’s been the edict for agencies and in-house marketing directors alike turning up the pressure to maximize every dollar.

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership September 21, 2018 15 Ways to Trim Marketing Budgets Do more with less—that’s been the edict for agencies and in-house marketing directors alike turning up the pressure to maximize every dollar. More…   SPONSORED BY: Enter Today! The CM200 Finally, an agency ranking…