Search Results for: content marketing

Wednesday June 29, 2022 The DP World Tour and the PGA TOUR are deepening their ties, locking in a new 13-year operational joint venture partnership. The partnership will run through to 2035, with the PGA TOUR increasing its existing stake in European Tour Productions from 15 percent to 40 percent, while leveraging the DP World […]

A See-Her Series By Mark Wright, Vice President, Media Services and Sponsorships, AT&T In 2019, SeeHer launched the SeeHer in Sports initiative to increase the visibility, distribution, and portrayal of women and girls in sports. A critical partner in that launch was AT&T, one of the first SeeHer members to use the Gender Equality Measure® […]

Monday June 27, 2022 July sees Hall of Fame sportscaster Linda Cohn celebrate a 30-year milestone at ESPN, where she is – among other roles – the longest-tenured anchor for the network’s signature program SportsCenter. Cohn joined ESPN in 1992 and anchored her first SportsCenter on July 11, 1992 and in 2017, she was inducted […]

An excerpt of our conversation with Corsi ahead of the 2022 Cannes Lions International Festival of Creativity.

A photo tour of some of the brand activations at Cannes Lions this year.

Friday June 24, 2022 The National Hockey League Players’ Association, the NHL, the NHL Alumni Association and non-fungible token (NFT) distribution platform Sweet cooked up a new multiyear partnership naming Sweet the Official NFT Digital Collectibles Marketplace and an Official NFT partner of the NHL, NHLPA and NHLAA. With a planned launch at the start […]

  Thursday June 23, 2022 Good morning! It’s Thursday and this is your early morning Esports brief. FaZe Clan has the green light to go public, where they will be listed on the NASDAQ exchange following the org’s merger with SPAC was “declared effective” by the SEC. Last October, FaZe Clan announced plans for the […]

Wednesday June 22, 2022 Sir Nick Faldo, who serves as CBS Sports’ lead golf analyst in addition to analyst duties as NBC Sports/GOLF Channel, announced his decision to retire from broadcasting following the last event of CBS’ 2022 golf season on Aug. 7 with the Wyndham Championship, the PGA TOUR’s regular-season finale. On CBS, Trevor […]

How connection, influence and experience deliver outstanding omnichannel marketing.

Friday June 17, 2022 FIFA made history yesterday when the org unveiled the 16 cities across three countries who would play host to matches in the 2026 World Cup with the event marking the first edition to feature 48 teams and three host countries, with 11 venues chosen in the United States, three in Mexico […]