In this exclusive annual survey report, Chief Marketer uncovers how B2B marketers are investing their time and money to boost engagement, conversions and ROI.

Automating its email marketing processes has helped Tower Federal Credit Union improve targeting to reach prospects for new loans.

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership October 5, 2018 Frictionless Marketing: Retail’s Next Frontier Frictionless marketing delivers the full retail experience customers expect today, and brands can achieve this through one connected, 4-step virtuous cycle. More…   SPONSORED BY: EventTech 2018: Nov 12-14, Las Vegas 1,000 marketers from all…

SEO is critical for marketers looking to maximize ROI, but figuring out the technical aspects of how to improve your search ranking can be tricky.

Chatbot frameworks have simplified the creation and deployment of AI tools, but implementers struggle to extend success beyond single languages.

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership October 4, 2018 Special Report: 2019 B2B Marketing Outlook   Just released! In this exclusive annual survey, Chief Marketer uncovers how B2B marketers are investing their time and money to boost engagement, conversions and ROI. More… SPONSORED BY: Discover the Future of B2B Marketing Get…

Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership October 2, 2018 Targeting Americans Over 50: 4 Tips With about 20 percent of the U.S. population expected to be over 65 by 2030, marketers need to think about consumers over 50 too. More…   SPONSORED BY: Connect to Convert – Boston The World’s…

Hanging around with nothing to do? Check out the top 10 most popular B2B articles on ChiefMarketer.com for September 2018.

So how can brands develop engaging, viral-worthy micro-moments? While creativity should never be underestimated, here are a few considerations that can add some extra magic.

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership September 28, 2018 Chipotle Puts Real Ingredients In The Spotlight Still struggling to recover from a 2015 food-safety crisis, Chipotle is turning the page with a big campaign to win back customers. More…   SPONSORED BY: Enter Today! The CM200 Finally, an agency…