Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership October 19, 2018 What’s More Important in Marketing—Art or Science? Here are four things that could improve if marketing approached things from a science-first perspective. More… SPONSORED BY: A Free LIVE Webinar: MIND THE DATA GAP: HOW TO FILL IN THE MISSING…
Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership October 18, 2018 Cross-Team Coordination Imperative for Email Success Marketing isn’t the only department in your company that sends customers email, and that means coordination is crucial to avoid burning out your database with duplicate messaging. More… SPONSORED BY: Reach Business, Engineering & IT…
A new study looks at how micro-influencers think about brand collaborations, content creation and overall social media use.
B2B marketers share their hurdles for calculating marketing ROI & killer tips for improving attribution, from first to last touch and everywhere in between.
Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership October 16, 2018 Influencer Marketing: A 4-Step Guide to Brand Safety Brand spending on influencer marketing is projected to reach $101 billion by 2020. With all those dollars going to influencer marketing, brand safety is a top priority. More… SPONSORED BY: EventTech 2018:…
Nearly three-quarters of B2B marketers seek sales feedback when creating content, but only 42 percent are having conversations with customers as part of their research, according to a new report from the Content Marketing Institute.
Brand spending on influencer marketing is projected to reach $101 billion by 2020. With all those dollars going to influencer marketing, brand safety is a top priority.
Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership October 12, 2018 MLB Players Can Now Pitch Beer For the first time in years, athletes can be in beer commercials, thanks to an agreement between Anheuser-Busch and the players unions of MLB and the NBA. More… SPONSORED BY: Enter Today! The…
Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership October 11, 2018 Attribution Still a Huge Challenge for B2B Marketers: Report B2B marketers share their hurdles for calculating marketing ROI & killer tips for improving attribution, from first to last touch and everywhere in between. More… SPONSORED BY: Discover the Future of B2B…
Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership October 9, 2018 Marketing Automation Helps Tower Improve Email Prospecting Automating email marketing processes has helped Tower Federal Credit Union improve targeting to reach prospects for new loans. More… SPONSORED BY: Discover the Future of B2B Marketing Get a Clearer Picture of the…