Marketers have plenty to learn from politicians. The campaigns carefully craft and calibrate their messaging to appeal to very specific groups of voters.

Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% April 25, 2016 M&M's Rewinds History to Be "Cool": VP Marketing Berta De Pablos-Barbier, vice president, marketing, Mars Chocolate North America, on the marketing strategy behind M&M's 75th Anniversary celebration. More…   SPONSORED BY: FedEx/NFL – Case Study…

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% April 22, 2016 We’re at it Again! PROMONext June 14 NYC What do Jack Daniel’s, Velcro, Chicken of the Sea, Mastercard and Heineken all have in common? PROMONext June 14 NYC. Content you won't find any place…

Here are three critical areas that today’s “transformer” CIO needs to address to foster an agile digital marketing strategy and catapult ahead of the competition.

A new study has reinforced the importance of authenticity when it comes to communicating not only with consumers, but what your brand stands for as well.

Chief Direct Marketer %%PLUGIN_WEB VERSION: 1542351-View Web Version%% April 20, 2016 How to Avoid 5 Common Social Customer Service Pitfalls Whether you’re perfecting your social customer service strategy or just starting out, you’ll want to avoid these common mistakes. More… SPONSORED BY: Access Personnel Concepts Buyers & Put Them to Work for You. For more…

Facebook is changing the way its 900 million monthly users engage with brands by opening up its Messenger app to bots.

Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% April 19, 2016 3 Ways CIOs Can Transform Digital Marketing Here are three critical areas that today’s “transformer” CIO needs to address to foster an agile digital marketing strategy and catapult ahead of the competition. More… SPONSORED…

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% April 15, 2016 Cirque Du Soleil VP on Driving Intimacy through Digital & Mobile Alma Derricks, VP sales & marketing, Cirque du Soleil, says storytelling is the framework for its digital strategy making the consumer experience more…

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% April 14, 2016 3 Steps to More Personalized Account Based Marketing Customers today—both B2B and B2C—have come to expect more tailored, one to one interaction and that challenges traditional account based marketing practices. Here's 3 tips to make…