Search Results for: loyalty

View the 2011 IMA Awards winners here

Break The Retail Planning Cycle By Connecting with Shopper Rhythms

The economy’s still shaky and consumers are still nervous about opening their wallets. But that doesn’t mean promotional marketing gets to take a breather. More than ever, the burden remains on marketers to conceive of, execute and measure innovative and convincing promotions that will ultimately help seal the deal. Promo talked with promotional experts about what 2012 may bring for marketers and their agencies.

As marketers understand and adhere to McKinsey & Co. marketing expert David Court’s customer-lifecycle model, the “Consumer Decision Journey,” they also can apply loyalty-marketing best practices to employee recruitment, retention and engagement.

This fall brought positive news for brands within the health and wellness category. Food and beverage companies with a higher percentage of sales from “Better-For-You” products have healthier businesses. Let’s take a look at how four big brands—Dole, Silk, Smart Balance, Whole Foods—have staged promotions to hook consumers on healthy habits then provide long-term support to maintain loyalty.

Auditude released its “Auditude Video Monetization” report, which looked into how content type, length of video stream, ad format and placement affect viewers’ response to video ads. The company researched a sample of more than 11 billion ad impressions through its video ad serving platform.

Merchants can earn a better return on rewards, discounts or offers by targeting them to the right customers, using data about shopping behavior from sources such as online bank statements

According to comScore’s U.S. online video rankings for September, Google Sites remained the top online video content property and Hulu remained the top video ad property.

Location-based app Shopkick and CPG brands such as Kraft Foods, P&G and Unilever will offer rewards to Giant Eagle loyalty shoppers for buying product, not merely scanning bar codes

A recent poll conducted by Ipsos Public Affairs on behalf of Offers.com reveals that nearly half of U.S. adults plan to cut back on their holiday-shopping spending this year compared to last year. The poll also found that many adults aren’t taking advantage of online coupons to help with their…