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Chief Marketer-This Week 4-8-16

|  by Tony Campana

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% April 8, 2016 4 Reasons Why YOU Should Attend PROMONext in June New York in June is always a beauty. There’s Central Park, Lincoln Center, Broadway and let’s not forget the shopping! There’s plenty more to see…

Chief Promo Marketer 4-12-16

|  by Tony Campana

Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% April 12, 2016 SXSW May be Over, but the Takeaways are Still Red Hot You could have gone to SXSW, attended back to back to back sessions, and you still would have missed more than you saw. Is…

Chief Direct Marketer 4/6/16

|  by Tony Campana

Chief Direct Marketer %%PLUGIN_WEB VERSION: 1542351-View Web Version%% April 6, 2016 5 Ways to Adapt to the Evolution of Marketing Automation For marketing automation to be effective, marketers must deliver more personalized experiences at scale, driven by efficiency and data. Here are five ways to adapt. More… SPONSORED BY: Meetings & Travel Contacts from Northstar…

Chief Marketer Tech Talk 4-5-16

|  by Tony Campana

Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% April 5, 2016 Using Data to Craft Better Email Campaigns To break through the noise, email marketers need to be “data nerds” and continually test to figure out what is really working, says Kristin Naragon, director of…

Chief Business Marketer 3/31/16

|  by Tony Campana

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% March 31, 2016 Digital Leads 2016 B2B Marketing Spending Growth Digital is accounting for more than half of B2B marketing spending, but print is still a relevant force for many organizations, according to a new report from Outsell. …

Chief Direct Marketer 3/31/16

|  by Tony Campana

Chief Direct Marketer %%PLUGIN_WEB VERSION: 1542351-View Web Version%% March 28, 2016 Chief Direct Marketer 3/31/16 More… SPONSORED BY: Get Technical with IHS Engineering360 Professionals Contact: Danielle Zaborski 914.368.1090 SPONSORED BY: Tap into the Power of Self-reported B2B Data Get unrivaled access to decision makers across virtually every industry. PentonSmartReach.com   SPONSORED BY: Michelin North American…





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