We caught up with White Claw at SXSW to discuss the strategy behind the brand's Shore Club experiential platform.

CM Weekly March 12, 2023 Grassroots marketing is all about getting “brand in hand, in the context that makes sense,” Mark Kirkham, SVP and CMO of PepsiCo International Beverages, told Chief Marketer this week. But in sports marketing, including the work he’s doing for Gatorade’s 5V5 international girls soccer tournament, there is the potential to…

We spoke with Kirkham about recent campaigns for Gatorade and 7UP, the challenges facing global marketers today and restaging an iconic brand.

The editors of Chief Marketer present to you the industry’s only editorial listing of outstanding female marketers who are leading their teams—and their families.

A roundup of brand experiences at the Super Bowl from Anheuser-Busch, Barstool Sports, Hendrick’s Gin, Subway, Marriott and others.

We chatted with Cook about engaging younger consumers, the gaming space, connecting through music in the metaverse and supporting local communities.

Several automotive brands activated at CES this year, leveraging gamification, AR and other tech to engage attendees.

KFC courted Canadian basketball fans with the first-ever winterized game.

CM Weekly February 5, 2023 The results of Chief Marketer’s B2B marketing survey are in—and here’s what we’ve learned: There is a greater need for B2B marketers to measure ROI in marketing attribution. And proving that ROI is a top barrier to gaining approval for marketing investments. The majority of respondents also confirmed that content…

We explore an immersive, in-world experience created for VIPs and fans of HBO's new series "The Last of Us."