How Redbox’s Social Strategy Turned the Conversation to its Favor
Games, memes, short-form videos and plenty of interactive content added a successful sequel to Redbox’s digital marketing.
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CM Weekly 2/23/19
CM Weekly for the week of February 24, 2019 Happy weekend, friends. In this week’s marketing roundup we’re taking a closer look at a few enterprising brands that are shaking up the industry with their unconventional approaches. Get ready to steal some of these ideas. First up, we’re proud to present our newest annual…
Integrated Marketing Automation Strategy Boosts Unanet’s ROI
A more cohesive marketing automation approach is helping B2B software firm Unanet improve lead management and scoring.
The Evolution of Search: 3 Things to Know in 2019
ComScore projects that 50 percent of all queries will be voice searches by 2020. Here are three search trends to watch to get noticed in 2019.
CM Weekly 2/16/19
CM Weekly for the week of February 17, 2019 Hello, and welcome to our weekly dispatch of all the most thought-provoking marketing trends and campaigns on our radar. This week, we’re loving what John Hancock is doing with its new “The Long Game” campaign featuring NFL rookies talking about their long-term goals and passions outside…
CI CM Weekly Test
CM Weekly February 14, 2019 Happy New Year, you masters of marketing. We hope you got that jelly of the month club subscription you were pining for and you’re ready to roll into 2019. We are excited to introduce you to our brand spanking new newsletter: Chief Marketer Weekly—a redesigned and reimagined weekly dose of…
Sparkling Ice Finds New Success in Segmenting Consumers
VP marketing Sarah Gustat takes us through how the brand learned to successfully define specific audiences and then connect with them through influencers.
Test – SP
CM Weekly February 14, 2019 Happy New Year, you masters of marketing. We hope you got that jelly of the month club subscription you were pining for and you’re ready to roll into 2019. We are excited to introduce you to our brand spanking new newsletter: Chief Marketer Weekly—a redesigned and reimagined weekly dose of…
Calculating Long-Term Customer Value in the Age of Short Attention Spans
A few seconds is all it takes to make an impact. Fostering long-term customer relationships is one way to win in the era of short attention spans.
Why John Hancock’s NFL Rookie Social Blitz Worked So Well
After resetting its mission, a new digital and consumer centric brand strategy and campaign found millions of interested viewers.