CM Weekly August 18, 2019 Marketing has its ups and downs. Campaigns for Universal Pictures’ horror film “The Hunt” included a violent video that generated an onslaught of outrage. The film follows kidnapped conservatives being hunted for sport by billionaire liberals. Shortly after marketing was paused following mass shootings in Ohio and Texas, the film’s…
A digital-first focus using AI to pinpoint prospects that are in-market is helping transform KPMG’s B2B marketing strategy.
Chief Marketer recently chatted with Promethean CMO Cheryl Miller, to get her take on the challenges of marketing to the K-12 education sector.
Thomson Reuters is using direct mail to creatively engage tax professionals and start conversations.
Need ideas to crank up the heat on your B2B marketing programs? Check out these hot tips from the faculty of Connect to Convert, Sept. 25 to 27 in Boston.
The ability to easily make returns plays a huge part in where online shoppers decide to spend their ecommerce dollars, according to a new report from UPS.
CM Weekly August 10, 2019 Does it feel like sometimes you just can’t get it right? This week, we take a look at a few spectacular bloopers big brands have recently made when marketing to women. Macy’s tried selling dinner plates designed with portion sizes labeled "skinny jeans," "favorite jeans" and "mom jeans." That debacle…
Direct mail can be an expensive channel, but when done right it drives significant engagement at multiple points in the marketing funnel.
In this Chief Marketer special report sponsored by Keen, discover how to use the right numbers to showcase marketing’s worth to the C-suite.
What exactly is the SPIN technique and how does it work? We’ll define the method here in more detail, explain some examples of how it can be used, and tell you how you can get into the world of digital marketing.