Chief Marketer
we've got a lot to talk about
July 27, 2019

It’s beginning to feel a bit like Christmas in July, isn’t it?

After all, how many people started their holiday shopping during Amazon Prime Day? We’ve got a look at what the etailer’s $10 credit offer to shoppers willing to install Amazon Assistant means for marketers, and thoughts on what key takeaways all retailers should remember from this annual shopping event.

For pop culture aficionados (and who isn’t one these days?), the big reveals of Comic-Con are like gifts on Christmas morning. Batman's 80th anniversary, Pennyworth and Carnival Row had some of the coolest activations this year—check out our round-up of all the action.

Maybe San Diego and cosplay isn’t your idea of a perfect holiday vacation. Spain’s Meliá Hotels International is taking to Instagram, Facebook and Twitter to encourage travelers to visit. We chatted with Santiago Garcia Solimei, their global director of social media, to hear how the chain is engaging with 7 million social fans.

Weddings are lovely any time of the year. The union last December of The Knot and WeddingWire has birthed, a new B2B marketplace to help wedding professionals to connect with couples and each other. VP of B2B marketing Julie Mead shares the scoop behind their vows.

Finally, if you want your bottom line to be merry and bright, you need great sales people. What do companies need to keep their sales teams from looking for greener pastures? A new report from Gartner suggests that while compensation is important, it isn’t the only factor when it comes to cutting down on turnover.

Deck some halls if the spirit moves you, and we’ll see you back here next week.

Beth Negus Viveiros
Managing Editor
Chief Marketer


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Marketing Resource Directory

They Do: The Knot and WeddingWire Launch WeddingPro

Taking their union to the next level, The Knot and WeddingWire have created, a new B2B marketplace for wedding professionals.
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IEX CMO Kate Gunning on Why Brands Should Show AND Tell

“Actions speak louder than words,” says IEX CMO Kate Gunning. “The opportunity is to demonstrate our brand story, rather than just telling the purpose.”
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Marketing Resource Directory

Spanish Hotel Chain Recasts Itself as a Social Phenom

An expansive and long-tail social media strategy encompasses corporate social actions, B2B initiatives, employees, loyalty members and hotel users.
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Comic-Con 2019: A Round-Up of the Best SDCC Activations

Step inside some of the best activations from this year's Comic-Con International, including Shazam!, Pennyworth and Amazon's Carnival Row.
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Sales Teams Face 24 Percent Turnover Annually: Gartner

Your sales team may not be as happy as you think they are: New research finds that 24 percent of inside sales people are actively looking for new jobs.
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Amazon Prime Day: 3 Takeaways Every Retailer Should Know

Prime Day—Amazon's midsummer, 48-hour version of Cyber Monday—was projected to bring in $5.8 billion. Here's 3 ways it is changing the ecommerce game.
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