Search Results for: loyalty

No more is the digital world a place where consumers have to be, but rather a space that they love to be in.

Last month, the marketers at Stonyfield Yogurt let its 500,000 loyalty rewards members know that the program was coming to an end.

Here’s 10 tips to help manage the steady stream of customer data marketers receive every day from multiple touchpoints.

Snowed under in January? Now’s the time to catch up on the Top 10 most widely read articles from PROMO last month: P&G’s CMO, influencer trends, must dos for loyalty programs and more.

Blockbuster brands like Disney on Ice, Spider-Man Turn off the Dark and Ringling Bros. use mobile to sell tickets, grow databases and entertain audiences.

If your brand isn’t leveraging social data, you’re ignoring a deep well of insights about consumers and content.

U by Kotex has debuted GenerationKnow.com, a new branded information and social hub where girls can get the facts about vaginal health and wellness.

We’re continuing our series of profiles of local-commerce companies by featuring Koopedia. The purpose of these Q&A interviews is to give merchants, marketers and others in the industry a look at what some companies out there are doing. These profiles are also meant to offer different takes on the future of the local-commerce industry. Koopedia […]

MarketingSherpa is sharing research from AWeber based on a survey of 3,159 small-business owners worldwide, which finds that 67 percent of small businesses plan on increasing their marketing spending in 2013. The company also found that small businesses will make more use of social media this year, with 70 percent planning to boost their presence […]

A joint study from the ANA and MediaVest finds that 96 percent of marketers are currently using or planning to use mobile marketing in their marketing mix, while 85 percent of marketers say they plan to boost their mobile budgets in the near future. However, 42 percent of marketers are concerned about properly measuring results, […]