To make sure your influencer marketing budget is put to good use, here are five changes you should be aware of as 2017 gets underway.

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% January 19, 2017 There’s Room for Improvement in B2B Retention: Survey Only 61% of B2B marketers are satisfied with their current customer retention marketing efforts, according to a new research report. More… SPONSORED BY: Accelerate Your Pipeline Success…

Only 61% of B2B marketers are satisfied with their current customer retention marketing efforts, according to a new research report.

Learn how the small, but mighty, Jockey team drove its content marketing strategy from nothing to something.

Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% January 17, 2017 Go Fish: Contest Casts Goldfish Snacks as Video Stars Goldfish crackers let loose hundreds, if not thousands, of its cheesy fish-shaped snacks for kids to cast as rising stars in stop-motion animation films. More…  …

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% January 13, 2017 Hasbro Takes Votes for Monopoly Game Tokens The "Monopoly Token Madness Vote" lets fans choose all eight tokens for the new Monopoly game that debuts in August. There are 50 to choose from, including…

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% January 12, 2017 5 Mobile Tactics To Increase Sales Productivity Top sales performers are almost five times more likely to be adept at mobile, according to Salesforce. Here's 5 tips to boost your sales productivity. More… SPONSORED BY:…

Chief Direct Marketer %%PLUGIN_WEB VERSION: 1542351-View Web Version%% January 09, 2017 Chief Direct Marketer 1-11-17 More… SPONSORED BY: Improve Sales and Marketing Collaboration with ABM In this on demand webinar learn how to structure ABM in your organization to ensure revenue growth, create repeatable, collaborative processes, including account selection, to align sales and marketing, and…

Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% January 10, 2017 5 Mobile Tactics To Increase Sales Productivity Top sales performers are almost five times more likely to be adept at mobile, according to Salesforce. Here's 5 tips to boost your sales productivity. More… SPONSORED…

These seemingly harmless phrases can hurt your credibility or judgment and ultimately your client relationships.