Forty-nine percent of consumers rely on influencer recommendations when making purchase decisions. Influencer marketing is the way of the future, and businesses should be taking this opportunity to reach their audience and gain credibility. The Key Elements of an Influencer Marketing Strategy examines how influencer marketing works and how to build a successful influencer marketing strategy.
Welcome to the world of digital window shopping, where social media strategies are the real disruption to traditional retail marketing.
Email is a major workhorse when it comes to boosting engagement and conversion. Here’s eight tips for better email marketing ROI.
CM Weekly for the week of March 9, 2019 Got time for a chat? Great, because this week we’re talking about ways marketers are sparking conversations. They may not be having the best season, but the LA Kings are hitting their goals for stemming season ticket holder churn. Read how real-time modeling is helping the…
When we think of March Madness®, our minds go to buzzer-beating shots and unbelievable wins. But how did the NCAA® Division I Men’s Basketball Tournament become such a strong marketing opportunity for businesses each spring? You can advance your career with UWA’s online bachelor’s in integrated marketing communications or online MBA with marketing emphasis.
Text analysis helping transform digital marketing strategies. Here’s five ways it can help your team.
Marketers are turning to influencers with smaller audiences where brands can take a more thoughtful and nuanced approached to connect with those audiences.
An integrated marketing strategy powered by search is helping The Arbor Company connect with seniors and their caregivers.
Live from MWC, here are four mobile marketing trends CMOs should watch to prepare for the next decade of business.
Jones talks about how technology has changed her industry and provided new growth opportunities, as well as the role of data and the #MeToo movement.