Chief Marketer
we've got a lot to talk about
MARCH 1, 2020

This Coronavirus is a nail-biter.
As the global health emergency continues to affect the world economy, marketing organizations that depend on sales meetings, conferences and travel for leads and business are anxiously awaiting the virus’s latest developments. Facebook’s Global Marketing Summit, Cisco Live: Melbourne and the 2020 Geneva Motor Show bit the dust this week. And the 2020 Olympics in Tokyo are on the chopping block, too.
But others, like the Game Developers Conference planned for mid-March in San Francisco, are soldiering on as of Feb. 28—despite losing Epic, Microsoft and Unity as exhibitors. Read how the business community is responding proactively, from pivoting to digital exhibitions to implementing safety measures and guidelines at convention centers.
A study from Chief Outsiders reveals that nearly half of CMOs surveyed expect business and economic conditions to negatively impact business performance this year. But that isn’t slowing digital investment. In fact, 80 percent plan to increase digital advertising spend in 2020.
Speaking of digital, in light of online advertising’s cookie-less future we examine Google Chrome’s “privacy sandbox” initiative to protect consumer data—and what that means for ad tracking and measurement. (Hint: It’s not all doom and gloom. Promise!)
We also spoke with the NFL’s svp of social and influence marketing to learn how the league is catering to the next generation of sports fans with influencer marketing strategies, gaming tie-ins and a rigorous content strategy.
Lastly: a primer on influencer regulations and enforcement. Because when the FTC does decide to enact more rigorous enforcement of influencer marketing practices, you should be ready.

Ciao for now,

Kaylee Hultgren
Group Content Manager
Chief Marketer

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Chief Outsiders' CMO Survey Reveals 2020 Digital Marketing Trends

Nearly half of CMOs surveyed say business and economic conditions in 2020 will have a negative impact on business performance, but 80 percent plan to increase digital advertising spend.
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A Primer: Developments in U.S. Influencer Marketing Regulations

A review of U.S influencer marketing enforcement and guidance.
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What Google Chrome's Privacy Sandbox Means for Digital Marketing

The purpose, benefits and future of Google's privacy sandbox--and what it means for marketers.
Read More

Four Ways to Reach and Retain B2B Buyers

Tenets for B2B sellers to consider for more effective B2B buyer support.
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