To help brands reimagine their consumer programs with digital components, here are 10 steal-worthy ideas from live-plus-digital campaigns.

CM Weekly April 19, 2020 We’ve got one thing on our minds this week: providing value. It’s the marketing trend that’s trumping all others at the moment.   “The days in which we're creating marketing for marketing’s sake are gone,” says Brad Hiranaga, Chief Brand Officer, North America, for General Mills. “Creating value for people…

How B2B marketers are reallocating event marketing funds to other aspects of the marketing plan.

CM Weekly April 12, 2020 There’s a lot of uncertainty in the marketplace right now, but one thing remains consistent from week to week: Marketing communications are in the spotlight—or, in some cases, the hot seat. (Remember when year-over-year was a thing? Ah, memories.) In order to avoid a marketing fail in this COVID-19 environment,…

Marketing trends influencing business in 2020 according to executives at Persado and Adobe.

Brands must focus on adding value to consumers and ensure creative is adapted to reflect the crisis.

Six insights about D2C marketing culled from interviews with marketers at SmileDirectClub and Nested Bean.

CM Weekly April 5, 2020 Who hasn’t pivoted to digital this week? Marketers—and the business world as a whole—are adjusting to the new reality of working from home, remote team management, virtual engagement and a retooling of strategies to accommodate for a global crisis. In the spirit of communal quarantine, this week we bring you…

Marketers are managing their expenses in this new coronavirus-impacted economy. Ad spend is down, and consumers are shifting purchase behaviors.

Our monthly analysis of the world’s top brands and the marketing moves that are setting them apart.