Search Results for: data

New data from CIRP finds that Amazon shoppers who opt for one-day or same-day shipping are among the highest annual Amazon.com spenders. Amazon.com shoppers who select one-day or same-day shipping spend $1,270 annually on Amazon, according to new U.S. data from consumer research firm Consumer Intelligence Research Partners. The longer the shipping time, the less […]

Google’s recent setbacks, including their reversal on third-party cookies and a major antitrust ruling, mark a pivotal moment for the web. George London, CTO of Upwave, explores what this means for the future of digital privacy and the ad tech ecosystem.

As marketers, we often feel like we’re walking through a minefield, meticulously reviewing analytics and responding to data insights while trying to get the most out of our clients’ ad budgets.  Throw in the chaos of the election year, which has already delivered unprecedented surprises, and it’s like adding juggling torches to the mix. It […]

  Tuesday August 27, 2024 Good morning! It’s Tuesday, August 27, and this is your monthly Cynopsis sports newsletter. FUBO’S CINDERELLA STORY Fubo’s bid to halt the launch of Venu Sports was approved by the U.S. District Court, Southern District of New York. The Disney, Fox and Warner Bros. Discovery JV was set to launch […]

It has become clear recently that some sellers in the RTB ecosystem are engaging in abnormal practices regarding how IDs are populated in bid requests.  These sellers are causing a cookie ID to be presented in the bid request, in the customary field (“buyeruid”), but this cookie is not present in the browser. MediaMath listed […]

Discover how extended payment terms are stalling ad tech innovation as credit tightens and brands like Keurig Dr Pepper push for longer cycles. Explore the ripple effects on vendors, agencies, and the entire ad tech ecosystem, and learn about alternative financing solutions that could offer a lifeline in this challenging landscape.

According to ActiveProspect, the Medicare world is abuzz with a new rule that’s sure to shake up the TPMO (Third-Party Marketing Organizations) scene. CMS has just dropped a bombshell: starting October 1, TPMOs need to get explicit written consent from beneficiaries before sharing their precious data with other marketing organizations. ActiveProspect has a guide to help marketers understand […]

Despite Google’s announcement decision to scrap third-party cookie deprecation, Colgate-Palmolive continues to test and invest in first-party data strategies.

Ways that technology can help brands and retail marketers maximize findings from recent shopper marketing research.

It’s not just an opinion—op-eds are becoming harder to place. How’s a PR professional supposed to help leaders get their expertly written thoughts out into the world?