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CMO Q&A: How Pitney Bowes is Targeting Individuals
Pitney Bowes CMO Bill Borrelle shares the challenges of targeting a diverse audience, and keeping a century-old brand fresh.
Pitney Bowes CMO Bill Borrelle shares the challenges of targeting a diverse audience, and keeping a century-old brand fresh.
Marketers who embrace their inner indie filmmaker can master the art of creating great video content on a budget. Here’s five tips to get cameras rolling.
Anna Squibb, senior manager of integrated marketing communications, dairy foods, Land O’Lakes takes us behind the scenes.
New research has found that the vast majority of marketers—88 percent—are planning to increase the time, resources and budget allocated to lead generation in the coming months.
Live events and educational content are helping Toast connect with busy restauranteurs in need of technology solutions.
CMO Jochen Koedijk is on a mission to create ownership and to constantly evolve and innovate. He talks about the transformation and how his team is getting the word to consumers.
We asked several marketing pros to share what was the most important thing they wished they had learned in school—but didn’t. Here’s what they said.
Constant Contact’s Hannah Budreski on the challenges of engaging B2B prospects who don’t want to answer the phone and building the perfect marketing team.
Here are three practical tips for how B2B marketers can drive leads, conversion rates, and bottom-line growth.
Take these three steps when bringing your brand into the physical realm, and you’ll have a better shot at capturing and holding your audience’s attention.