Search Results for: content marketing
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AI
Cannes Conversations: LinkedIn Unveils New Tools for Publishers and Marketers
This past week, LinkedIn announced multiple new features focused on enhancing the B2B user experience, and that didn’t stop in Cannes. Here’s a guide including everything you need to know.
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Branding/Marketing
How to Avoid Charges of Rainbow Washing During Pride Month
Pride month is an important opportunity to celebrate the LGBTQ+ community, and there’s no shortage of brands and businesses keen to get in on the act. However, as the awareness month has grown, it’s also sparked a trend of “rainbow washing.”
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Agency Life
Guest Column: The Event Measurement Fundamentals
In the dynamic world of event marketing, where every moment is an opportunity to impact an audience, understanding the effectiveness of your efforts is paramount.
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Trendwatch
Marketers tasked to do more with less as budgets dip
Marketers across industries have less budget to work with in 2024 compared with 2023, according to a newly released survey of 395 global chief marketing officers by research firm Gartner. Marketers report their 2024 budgets dropped to 7.7% of the company’s revenue, compared with 9.1% in 2023, and 9.5% in 2022. Gartner surveyed marketing decision […]
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Trade Shows
Field Report: Six Showstopping A/V Exhibit Displays from InfoComm 2024
Powerful, bright, sometimes surprising, sometimes awe-inspiring, and very smart. The newest audiovisual solutions dazzled at InfoComm 2024, the trade show for the pro a/v industry that brought almost 37,000 attendees to the Las Vegas Convention Center, June 12-14. From kinetic LED walls to intricate projection mapping, there was plenty of design inspiration and wish-list-building on […]
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Data Driven ROI
3 Ways to Create Personalized Customer Experiences on a Budget
Here are three ways companies can create cost-effective personalization to enhance customer satisfaction.
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Data Driven ROI
5 Principles Every Modern Marketer Should Prioritize Right Now
For marketers to be a strategic revenue partner, implementing a modern GTM strategy requires a few absolutes. Here are five principles to prioritize.
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Social
The Marketing Value of Hiring Creators Full-Time: 3 Considerations
Three considerations to ensure success when an influencer or creator joins the team full-time.
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Corporate Social Responsibility
Pride 2024: Notable Campaigns Roundup
Pride Month is a time for celebration, reflection and advocacy, and this year, regardless of the rumblings of companies staying quiet around DEI topics, brands and organizations are still stepping up with impactful campaigns.
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CTV Roundup
What Advertisers Miss In Their Quest To Reach Hispanic Audiences
For a moment in time, agencies and brands upped their efforts to reach diverse audiences and spend on diverse-owned media. But that hype has since petered out, in part because brands lack the data to effectively target this audience.