The algorithms behind AI are beholden to the integrity—or lack thereof—in the measurements and datasets used to train them.

Eighty-five percent of marketers report a higher ROI with ABM over other marketing initiatives. When driven by strong data, the rewards can be huge.

A new generation of CMOs pressured to drive growth and disruptions through marketing will be the spark that ignites agencies to reorganize or retreat.

CM Weekly October 27, 2019 It’s been a thrilling week to be in brand activation and promotion marketing. During the 2019 PRO Awards Gala—and Bloody Mary brunch—we announced this year’s Gold, Silver and Bronze PRO Award winners. The top prize, the Platinum PRO, went to Frito-Lay and the Cheetos brand campaign, “Teach Me How to…

The university wanted to create one visual identity, and make sure no matter where in the system an email originated, it had a consistent look and feel.

How does a brand reap the benefits of AI and marketing automation, and become more “human” at the same time? The answer lies in organizational empathy.

CM Weekly October 20, 2019 There are a lot of “Ps” in October—pumpkins, politics and personalization. Personalized email is helping the Bernie Sanders campaign create a spirit of community to engage subscribers—and donors—for the presidential candidate. Digital fundraising director Robin Curran recently shared how the campaign is using data to communicate in a more relevant…

Companies like GasBuddy that observe email marketing best practices often don’t think blacklisting should be on their worry list. Think again.

Personalized email is helping the Bernie Sanders campaign create a spirit of community to engage subscribers—and donors—for the presidential candidate.

Nearly 80 percent of all Twitter chatter related to vaping and tobacco products is generated by bots, according to a new report.