Brand executives from Unilever and Southwest Airlines discuss how they are proactively combatting influencer fraud from within their organizations.

In the run up to the highly anticipated release of Call of Duty: Modern Warfare, big brands wanted to get in the game.

Respondents to the Chief Marketer Martech Outlook survey said they expect budgets to increase in the next 12 months. How do you decide what purchases make the most sense?

Micro influencers bring a unique set of skills to the table and provide clear benefits for businesses because of their higher conversion rates, affordability and stronger engagement.

Micro influencers bring a unique set of skills to the table and provide clear benefits for businesses because of their higher conversion rates, affordability and stronger engagement.

What are biggest digital marketing trends for 2020? More—as in more influencer marketing, more content, more video and more of what will get consumers engaged with your brand.

Uber Elevate has a bold plan to bring to market driverless urban aerial ride sharing. The brand’s fearless leader takes us inside the product launch.

McAfee CMO Allison Cerra shares the challenges of promoting and staffing in the cybersecurity space.

Testing creative and calls to action is helping Justworks improve its online lead nurturing and conversion rates.

The MVPro Award is one of the most coveted PRO Awards. Read the case studies that earned Jack Morton that distinguished honor.