Search Results for: loyalty

Six boxes to check to deliver video/CTV ads that cut through the noise and connect with customers.

There is only one Flavor Flav, but his activation with USA Water Polo provides a few key lessons for any company looking to grow its brand through meaningful sports sponsorships, including leaning into the pillars of authenticity and commitment with a hype mindset.

It may be challenging to satisfy every buyer, but good customer service helps a brand keep its promises and increases trust. Here are some ways to build trust with your target audience.

Amazon said Prime Day 2024 was its best yet, with record sales and more items sold during this two-day sale than any other Prime Day.   Amazon said it sold more than 200 million items during the 48-hour sale July 16-17. Amazon offered millions of deals to its 200 million paid Prime loyalty program members. Amazon […]

Google has hit the brakes on its plan to eliminate third-party cookies.  Instead of phasing out third-party cookies by default, Google now says it will offer Chrome users new privacy controls, allowing them to opt into or out of cookie tracking at the browser level in a more straightforward way.  But the industry shouldn’t let […]

Most shoppers plan to spend less this year for back-to-school purchases as they struggle with personal finances, according to Deloitte’s 17th annual back-to-school survey. The consulting firm surveyed 1,198 U.S. parents of school-aged children in May 2024.   Back-to-school spending per child, by income bracket  Deloitte estimates that shoppers will spend $586 per child for […]

Average customer experience quality falls to record low, according to Forrester’s annual index. Chewy, H-E-B, Zappos and Etsy ranked in the top 10 brands for having a top customer experience, according to Forrester Research Inc.’s 2024 U.S. Customer Experience Index released in June.   The annual index evaluates 98,363 consumers’ perceptions of 223 brands across 13 […]

Team Green banners hanging from the Eiffel Tower? Rockefeller Center declaring for Team Black? Was this for real? Kind of. Ahead of the highly anticipated season two premiere of “House of the Dragon” on June 16, HBO launched a global campaign that had fans, and famous landmarks, choosing a side in the House Targaryen drama. […]

The B2B sales funnel must not only adapt to the new digital age, but to a new buyer with new ‘pull’ triggers. Here are four steps to help optimize the B2B sales funnel.

Amid the seaside backdrop and occasional gusts of wind, industry heavyweights shared their visions for the future. From AI-enhanced campaign execution to the power of community-building, the sessions were rich with actionable insights and collaborative spirit. Let’s dive into how leading publishers are navigating these trends and setting the stage for what’s next.