NBC is giving its daytime Passions fans a chance to take a more active role in the storyline via an interactive campaign that drives viewers from their TV screens to the Internet.

NEW LINE CINEMA: is building buzz around its new movie...HEAVYBAG MEDIA: has appointed Geoff Brenna to...FREMANTLEMEDIA LICENSING WORLDWIDE: has appointed Jack Alfandary as...

The search industry still has growth potential, particularly away from the top tier in the local arena and in specific verticals. But to take advantage of those opportunities, search players big and small will have to do something substantive to settle their click fraud and search privacy issues, and will also have to find a…

Really Simple Syndication, or RSS, isn’t so simple—which explains why it has been slow to catch on for the average marketer, despite being used heavily in the technology sector for a couple of years now. As the technology has improved, though, marketers have begun to embrace RSS as a viable means of content distribution and…

Imagine for a moment that you want to market 25 million different products online. Now imagine that many of those products are timely items strongly linked to events in the news. Finally, imagine that you have to add almost a million new products a week to your line—not to mention taking 1 million out. How…

Here’s some hot news from ExactTarget that may change the way you send your e-zines. A new study shows the highest average open rate in 2005 was on Fridays.

Connecticut's so-called child protection do-not-e-mail bill yesterday passed out of the state's joint judiciary committee and moved one step closer to becoming law.

Because we're a research firm with a division focusing entirely on e-mail marketing tactics and data, you would think we'd be incredibly good at managing our own e-mail newsletter delivery.

CBS's 60 Minutes kicks off its 39th season this fall with a partnership that will bring the news magazine's content to Yahoo users for free.

His obvious talents notwithstanding, top-selling recording artist Jim Brickman credits the popularity of his music (mostly romantic piano ballads) to his natural marketing acumen (like Barry Manilow, he got his start writing commercial jingles), including his early embrace of database marketing.