Search Results for: content marketing

We’ve been approached lately by many clients who’d like to know whether their marketing databases can be integrated with the Web.Integration, however,

The Avon lady is getting wired.Instead of “Ding-dong! Avon calling!” customers may choose to respond to the click of a mouse. And the results could mean

Media company and publisher Primedia Inc., New York, has formed a strategic alliance with CMGI Inc., to develop a series of Web ventures related to specific

Did the Association for Interactive Media go far enough when it passed a set of resolutions for responsible e-mail marketing last month? At least one

Seven Japanese firms have linked up to form Book 1 Inc., a joint venture that will run Book 1, a new Tokyo-based online bookstore. Headquartered in Tokyo’s

Unique Media Services LLC, Columbia, SC, has become GO4Media, LLC (http://www.go4media.com). The company will focus on Internet sales, marketing, consulting,

Media and direct marketing powerhouse Bertelsmann AG, based in Gutersloh, Germany, has expanded its alliance with interactive electronic giant America

Universal Music Group, Universal City, CA and BMG Entertainment have internationally expanded GetMusic LLC, the two companies online music content and

dELiA*s Inc., New York, a marketer to Generation Y, has appointed R. James Cooper, 47, to the position of chief financial officer. Cooper most recently

Meredith Corp., Des Moines, Iowa, has announced a $100 million investment in a number of strategic initiatives including Internet and e-commerce activities.The