Search Results for: content marketing
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Agencies
DATABASE STRATEGIES: Integrating Marketing Databases With the Web
We’ve been approached lately by many clients who’d like to know whether their marketing databases can be integrated with the Web.Integration, however,
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Agencies
DOOR-TO-DOOR SALES: Avon Clicking!
The Avon lady is getting wired.Instead of “Ding-dong! Avon calling!” customers may choose to respond to the click of a mouse. And the results could mean
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Primedia, CMGI Plan Strategic Alliance
Media company and publisher Primedia Inc., New York, has formed a strategic alliance with CMGI Inc., to develop a series of Web ventures related to specific
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Agencies
PRIVACY: AIM E-mail Rules Draw Internal Fire
Did the Association for Interactive Media go far enough when it passed a set of resolutions for responsible e-mail marketing last month? At least one
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Book 1, Online Japanese Book Delivery Service, to Launch
Seven Japanese firms have linked up to form Book 1 Inc., a joint venture that will run Book 1, a new Tokyo-based online bookstore. Headquartered in Tokyo’s
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Short Cuts
Unique Media Services LLC, Columbia, SC, has become GO4Media, LLC (http://www.go4media.com). The company will focus on Internet sales, marketing, consulting,
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Bertelsmann and AOL Expand Their Alliance
Media and direct marketing powerhouse Bertelsmann AG, based in Gutersloh, Germany, has expanded its alliance with interactive electronic giant America
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Universal and BMG Expand GetMusic Internationally
Universal Music Group, Universal City, CA and BMG Entertainment have internationally expanded GetMusic LLC, the two companies online music content and
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Short Cuts
dELiA*s Inc., New York, a marketer to Generation Y, has appointed R. James Cooper, 47, to the position of chief financial officer. Cooper most recently
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Meredith Invests in Online Activities; Closes Magazines
Meredith Corp., Des Moines, Iowa, has announced a $100 million investment in a number of strategic initiatives including Internet and e-commerce activities.The
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