Luxury marketing agency Relevance delves deeper to understand UHNWIS, highlighting the similarities and differences between the richest people in America and richest people in Europe.
Luxury marketing agency Relevance delves deeper to understand UHNWIS, highlighting the similarities and differences between the richest people in America and richest people in Europe.
CM Weekly February 28, 2021 When a brand gets props for not participating in one of the most significant tentpole events of the year, the marketing team deserves some credit. We’re referring to Budweiser, of course, which donated its advertising dollars toward COVID-19 vaccine education instead of airing a Super Bowl commercial during the big…
Virginia is poised to join California in creating its own data privacy law. Here’s what marketers need to know about the bill.
CM Weekly February 21, 2021 “Just because there never was doesn’t mean there cannot be.” These have been words to live by for Jasmin Allen, the first female Black executive to serve as SVP at Hennessy U.S. and the highest-ranking Black executive at parent company Moët Hennessy USA. And now she’s applying that philosophy company-wide…
Automation and AI technology can enhance email marketing campaigns through personalized messaging, market segmentation and retargeting.
Following are ways in which marketers can evaluate emerging alternatives to third-party cookies.
Taking the pulse of marketers on the value—and impact—of connected experiences with integrated marketing and engagement strategies.
CM Weekly January 31, 2021 Among the aspects of the marketing playbook to flux big time in 2020 was the allocation of marketing budgets. Indeed, shifting consumer shopping behaviors, social distancing mandates and the increased demand for digital communications have required marketers to rethink line items and investment priorities. But there is good news on…
Walmart is building its own demand-side platform (DSP) for marketers to buy ad inventory.