Nearly two thirds of global marketers surveyed by the CMO Council in December and January said they plan to boost marketing spending in 2021.

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CM Weekly January 24, 2021 Data privacy was a hotbed issue for marketers in 2020. So, now that the country has a new president with a decidedly different agenda, how will the marketing landscape be affected? Though it may not be addressed in the first 100 days, data privacy legislation will likely remain a priority…

Now that the country has a new president with a decidedly different agenda, here are ways in which the marketing landscape may be affected.

CM Weekly January 17, 2021 The fallout from the Jan. 6 siege at the United States Capitol continues to reverberate across the busines world. As we noted last week, the events prompted some brands to pause their marketing campaigns. This week, Snap and YouTube joined Twitter and Facebook/Instagram in banning or suspending President Trump’s accounts.…

Taking the pulse of marketers on the value—and impact—of integrated marketing and engagement strategies.

Taking the pulse of marketers on the value—and impact—of integrated marketing and engagement strategies.

CM Weekly January 10, 2021 With 2020 at last in the rearview mirror, let’s take a look at the most-read CM stories of the year. As you might expect, coverage of the marketing challenges caused by the pandemic dominated the list. One of those, “Cause Marketing in the Time of COVID-19," provides scores of examples…

A look at the most-read CM stories of the year.

CM Weekly December 27, 2020 If brands weren’t focused on digital transformation before 2020, they most certainly are now. It’s one of this year’s overarching themes, and those companies that have accelerated the implementation of digital marketing tactics like social selling, ecommerce, online personalization and AI automation are standing out above the rest. One such…