Today’s consumers value live experiences more than material goods and expect those experiences to speak to them on a personal level, and to respond to their needs for information, community and fun. Brand experiences that satisfy these needs and are meaningful and engaging lead to consumer loyalty and brand advocates. Today more than ever, brand…

The average marketing organization currently has more than two dozen solutions in play, and a few more in the wings. How can marketers figure out which technology will help them achieve digital transformation? How can they leverage their existing martech to create personalized marketing strategies that engage and convert prospects at all points of the…

The role of the chief marketing officer is rapidly evolving, as numerous factors like customer experience (CX), digital technology, data and artificial intelligence influence both day-to-day and long-term marketing strategies.

No matter what vertical you play in, relevant customer experiences are key to being a B2B marketing leader. Sales--and retention rates--skyrocket when CX is exemplary.

In today’s marketing world, driving business growth is job one. But pulling together the data and measuring success across all channels and touchpoints is tricky business.

This special report takes a deep dive into the loyalty marketing discipline and provides smart strategies and contemporary best practices that inspire deep emotional connections between brands and customers.

Every brand wants to create better customer experiences, and customers crave more personalized engagement.

If done right, personalization is a powerful tool for marketers. How can you avoid the “creep” factor and connect with your audience in a meaningful way?

Most marketing content falls short when it comes to generating actionable insights for the sales team. In this piece, Nick Mason, Founder and CEO of content software company Turtl, shares his personal insights on an all-new research study, showing us how to leverage next-gen content and data strategies to bridge the divide between marketing and…

A historic new study of 650+ brand marketers spotlights the growing role data plays in all aspects of corporate marketing--from developing successful marketing strategies and campaigns, to deciding where to allocate budgets and best target audiences.