Marketers' privacy-focused pain points in 2021 along with potential next steps to minimize their negative impact.

Using a CDP, Wyndham was able to cull insights about consumer behaviors, identify industry trends and inform adjustments to its marketing and media spend.

In this white paper, you’ll learn how to break out of this thinking pattern and build a customer journey that engages and retains your customers for life.

CM Weekly December 20, 2020 Drumroll please…. The news is out! We have unveiled the 2021 Chief Marketer 200—the editorial listing of the best engagement and activation agencies across 11 partner categories—from experiential to shopper marketing to B2B brand engagement to martech—that shine a spotlight on the fastest-growing channels of marketing. This exclusive list has…

Five predictions for ecommerce personalization in 2021.

CM Weekly December 6, 2020 Like everything else in 2020, consumer shopping habits during the holiday season have evolved. For one, Black Friday deals are happening all month, and consumers are more likely to make purchases during these blockbuster events. We look at how this retail behavior trend is fueling the need for marketers to…

Grammy Award-winning musician Wyclef Jean worked with Google and BBH NY on a campaign to support Black-owned businesses hurt by the pandemic.

Nielsen announced that it’s developing an identity resolution solution to debut in 2021.

Discovery is planning to launch a streaming platform in order to improve advertising measurement and attribution.

The findings of a new report from NewStore names companies that are leading in their omnichannel efforts.