CM Weekly May 24, 2020 “Now, more than ever, you can't think like a CMO. You've got to think like a human being.” –Andrea Brimmer, CMO, Ally Financial That sentiment inspired the financial services company to co-create a series with Katie Couric that spotlights the bright spots amid the COVID-19 pandemic, from a social-distanced…
We chat with Ally Financial CMO Andrea Brimmer about the brand's COVID relief offerings and how it's reshaping its marketing strategy.
How marketers can prepare for evolving consumer sentiment and adjust their content strategies accordingly.
Around the world, organizations are totally re-writing their business plans in answer to one simple fact: digital is no longer a ‘nice-to-have’. It’s imperative. You won’t achieve total digital transformation overnight, of course, but it’s now or never. There’s always a first step.
Lessons learned for B2B marketers to consider when taking an in-person event online.
Around the world, organizations are totally re-writing their business plans in answer to one simple fact: digital is no longer a ‘nice-to-have’. It’s imperative. You won’t achieve total digital transformation overnight, of course, but it’s now or never. There’s always a first step. Download the ebook to Learn More.
CM Weekly May 17, 2020 Did you catch Ryan Reynolds’ mom in the Mint Mobile commercial? Thanks to production shutting down, she scored a cameo in her son’s zero-budget spot. Reynolds, the brand’s new owner as of November, calls on the “magic of slides” to replace what should have been an epic first commercial. (Well,…
How consumer tech brands are marketing to customers with brand-focused messaging and enhanced ecommerce.
Jameson is holding virtual happy hours, cocktail classes and sponsoring live-streamed events during the pandemic.
Media brands are engaging Gen Z audiences during COVID-19 with talent-led social campaigns and messaging.