Gaming is thriving during the COVID-19 pandemic, but marketers advertising to this group must be careful not to interrupt the experience.

CM Weekly May 10, 2020 We’ve got agility on the mind. Executives predicted at the Adobe Digital Summit last month that organizations will continue to adopt an agile marketing approach this year. Taking into account the current business climate, the trend seems almost certain. Marketers are adapting through rethinking creative within advertisements, developing campaigns more…

Employing a test-and-learn methodology is a table stake for marketers, according to Sachin Puri, Vice President of Growth Marketing at McAfee.

CM Weekly To ensure delivery to your inbox, add us to your address book. After December 31, 2019, you may not receive this newsletter from us unless you add us to your safe sender's list. May 3, 2020 We learned a new term this week: COVIDwashing. Sound like a bad thing? It is. The expression…

Six ways brands can communicate effectively to customers.

Sprout Social reports new optimal times for marketers to post on social platforms in order to maximize engagement.

CM Weekly April 26, 2020 “This is not the time to sell. This is a time to serve.” –Mastercard Global CMO Raja Rajamannar   Like many CMOs across the globe, Rajamannar had to reassess the brand’s marketing and communications plans in the face of a crisis. Long-term goals have remained in place, but short-term tactics…

According to a Dun & Bradstreet report, 75 percent of B2B marketers surveyed expect to increase their data investment.

The NFL's partnership with FaZe Clan marks the first-ever clothing collab between the league and a gaming organization.

CM Weekly April 19, 2020 We’ve got one thing on our minds this week: providing value. It’s the marketing trend that’s trumping all others at the moment.   “The days in which we're creating marketing for marketing’s sake are gone,” says Brad Hiranaga, Chief Brand Officer, North America, for General Mills. “Creating value for people…