Search Results for: content marketing

Social commerce is already huge in the Asia-Pacific market, and it’s poised to blow up worldwide in the coming years.  In 2023, social commerce generated an estimated $571 billion globally. With a compound annual growth rate of 13.7%, revenues are expected to surpass one trillion dollars by 2028. In China, the social commerce market is […]

PR Roundup looks at the potential impact of creators and influencers at the DNC, helping educators in crisis, and how an agency is revealing all the numbers on how AI has impacted its bottom line.

Today we review the components of an annual report and where it belongs in a communications strategy.

Quick: What’s the most basic purpose of advertising? Is it to generate specific outcomes? Or is it to create the awareness and affinity that lead to lifetime value and loyalty?  The answer is “all of the above.” Still, despite years of talk about “holistic” marketing, too often, advertising professionals view branding and performance efforts as […]

It’s been a big summer for movie and TV premieres, but an even bigger week for marketing stunts in New York City. Ahead of the premiere of “Alien: Romulus” on Aug. 16, 20th Century Studios has been unleashing Facehuggers and Chestbursters on unsuspecting passersby and consumers. New Yorkers encountered Facehuggers attached to the faces of […]

With the huge ruling from the US Department of Justice that Google is a “monopolist” when it comes to search, the regulatory future of online search is being questioned – a scary thought for many marketers. The crux of the case is that Google pays companies to ensure a user’s browser is directed to Google […]

In this landscape, shifting from short-term gains to long-term strategies is crucial in demonstrating the value of small PR agencies and fostering ongoing partnerships. Here’s how to make that shift effectively.

Cleo TV kicked off August with launches with three new MVPDs—Mediacom, MCTV and Astound Broadband, helping it add 6 million subs since the end of June.

With revenue down 10% in its recent earnings report, sportswear brand manufacturer Under Armour discusses fewer promotions, fewer SKUs, more loyalty and more influencers.   Every two in three emails Under Armour sent to consumers in 2023 included a discount or promotion. Likewise, 65% of Under Armour’s sales last year were on promotion and only […]

By Lindsay Kramer, OUTFRONT Client Strategy and Solution, and Lani Ferro, OUTFRONT Media Government Affairs   With the many unprecedented elements of the presidential race resolved, the 2024 election cycle has officially shifted into high gear. Here are five trends we’re seeing that show OOH is a leader in helping to create the moments that […]