The Facebook boycott for its policy toward hate speech has inspired other brands, like Pernod Ricard, to take a more proactive approach.

How IBM and Facebook pivoted major global events to all-virtual summits utilizing disparate approaches.

CM Weekly June 28, 2020 Facebook has had some rough weeks in the past. But this one’s up there. Major brands, from The North Face to Ben & Jerry’s to Verizon, have pulled ads from the platform at least for the month of July to protest the company’s policy toward removal of hate speech. It’s…

A growing number of brands have paused advertising spend on Facebook at least for the month July in support of the #StopHateForProfit campaign.

Digital platforms showcased their ad products at IAB’s virtual NewFront week.

Your online presence has never been more critical to your business success. Because it’s not flashy ads or trendy products winning customers today—it’s the customer experience itself. Salesforce’s “State of the Connected Customer” research report tell us that customers are 140 percent more likely to spend after having a good experience. That certainly makes sense,…

Sitecore’s new guide, straight from its Virtual Marketer Day global digital conference, will provide your business tools and tactics for overcoming the content crisis.

CM Weekly June 21, 2020 Will there come a time when the phrase “what a week” feels like hyperbole? Given how this one played out, that day isn’t coming anytime soon. The Black Lives Matter movement has challenged brands to take a hard look at their company values and enact real change at an incredible…

How NerdWallet has marketed to consumers during COVID-19, continued growth and employed a performance approach to brand marketing.

Digital advertising is rising, but upfronts are unpredictable. Here are several steps marketers can take to navigate the murky waters.