Search Results for: experiential marketing

With a new CEO at the helm, Target is readying a major push into sports as the official partner of Major League Soccer, along with other deals.

Six ideas you can steal to up your experiential marketing game, especially as it pertains to staging events and attracting attendees.

Chief Marketer talked with several expert marketers, to get their take on what brands and trends will be hot in 2017, and which were the highlights of 2016.

Octagon CMO Lou Kovacs leads the new business process and marketing of Octagon’s consulting, experiential and event services in the region.

Measuring social engagement has become a top priority for many marketers as campaigns ramp up across social networks.

This article discusses brand-based gamification marketing and shares three key elements brands should consider when strategizing gamification marketing.

The American Express Pro Walk was an augmented reality experience of the journey a U.S. Open pro had as they walked from the locker room to center court.

Are you part of the movement that recognizes the shifting landscape and is ready with a solution: experiences and experience creation?

James Williams, Olympic marketing and assets director at Coca-Cola, talks about the multifaceted marketing of its iconic brand at the 2016 Olympic Games.

With co-creation and crowdsourcing people build a personal connection to the brand through content creation.