Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership May 24, 2018 Crafting Buzzy Brand Experiences for B2B Millennials Want to connect with B2B Millennials? Think experiential. Read how marketers like the Recreational Vehicle Association are engaging audiences with sharable events they'll remember. More… SPONSORED BY: Discover the Future of B2B Marketing Get…
Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership May 22, 2018 Deadpool 2: Marketing the Merc With a Mouth The marketing of “Deadpool 2” is bananas, but in the best possible way. On just about every media platform imaginable this week, you can’t swing a chimichanga without hitting the antihero embodied by…
Despite all the data at their fingertips today, emotions still factor strongly into business decisions, according to a new survey from the Financial Times Commercial Insight Group and gyro.
The majority of B2B buyers—87 percent—are purchasing online, but only 11 percent say it is their channel of choice, showing there is room for improvement when it comes to digital B2B ecommerce experiences
Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership May 17, 2018 Nasdaq Creates a Content “Dream Factory” Nasdaq has increased its social fan base from just over 20,000 a few short years ago to 3 million+, with a content strategy focused on promoting the company as a “dream factory” for entrepreneurs. More……
Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership May 18, 2018 Dixie Adds Augmented Reality Kids Game to Bathroom Cups Dixie reaches out to get kids to brush properly with a fun and engaging mobile game. More… SPONSORED BY: Special Report sponsored by George P. Johnson In this Chief…
Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership May 14, 2018 Auto Draft More… SPONSORED BY: Special Report sponsored by FullContact In this Chief Marketer Special Report sponsored by FullContact, learn how to leverage technology and data to create B2C and B2B campaigns that show your audience that you see them, you…
Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership May 15, 2018 Price of Success: Martech Pricing Changes Under Consideration More than ever before, marketing spending is being scrutinized by the c-suite. Now, the pressure to perform is getting passed along to the companies providing those often pricey martech solutions. More… SPONSORED…
Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership May 11, 2018 An Ironing Board for Mom? Really? A supermarket chain's strategy to promote ironing boards, sewing machines and vacuum cleaners didn't go well as suggestions for Mother’s Day gifts. More… SPONSORED BY: Special Report sponsored by George P. Johnson In…
Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership May 10, 2018 Looking to Reach Prospects? Consider Going Micro Bigger isn’t always better: To reach your audience, consider microtargeting and microinfluencers. More… SPONSORED BY: Special Report sponsored by FullContact In this Chief Marketer Special Report sponsored by FullContact, learn how to leverage technology…