CM Weekly For the week of april 28, 2019 I’m not ashamed to admit that I’ve binge-watched “Tidying Up with Marie Kondo” on Netflix more than once. There’s something so gratifying about watching someone declutter their home. And don’t get me started on the folding. Oh, the glorious folding! Turns out, marketers can apply Kondo’s…

Spending on influencers is on the rise. Sky Zone CMO Josh Cole has fine-tuned the process through years of experience.

IBM is a respected company with a legacy, and staying authentic to that core is crucial, even for its influencers, says CMO Michelle Peluso.

Dietz & Watson has been growing its meat and cheese biz in Philadelphia for four decades. Next month it celebrates by throwing a three-month party for its neighbors.

CM Weekly for the week of April 21, 2019 Let’s get right into it: Influencer marketing is a tantalizing option for most marketers, but with its popularity on the rise and more than 320 new influencer platforms and agencies in the market just this year alone, marketers have to do extra due diligence on who…

As interest in influencer marketing skyrockets, so too does the competition for clients by influencer marketing platforms.

If your brand is in the market for a B2B influencer, you probably can’t afford a big celebrity. But chances are, you don’t need one anyway.

Marketing leaders from brands like HubSpot, Engagio, Naspers, OWOX BI and more share their opinions on top trends you need to watch.

The STORY at Macy’s experience includes big brands like MAC Cosmetics, Crayola and Levi's Kids that will stage events and experiences.

While many brands are rushing to increase their social presence, Lush UK is doing just the opposite.