AXE adds a contest to its roster of marketing initiatives to help teens feel confident in who they are, quirks and all.

Chief Marketer recently chatted with Kenneth Kinney to get his perspective on how brands can improve their use of data to chart the customer journey.

CM Weekly for the week of May 12, 2019 We’re feeling like jetsetters this week, so take a trip with us, won’t you? Puerto Rico has been working hard to get visitors—and their tourism dollars—to return to the island following the devastation of Hurricane Maria nearly two years ago. Leah Chandler, CMO of the Destination…

Leah Chandler, CMO at the Destination Marketing Organization, talks about the challenges she took on and how the team came up with its brilliant strategy to get marketing—and tourism—back on track.

Giraffe Manor found influencer marketing success by partnering with Gypsea Lust. How can your brand choose the right influencer as their champion?

What’s in a name? A lot. Relation Insurance strengthened its brand connection to a number of B2B verticals through a year-long renaming initiative.

Last year Sleep Number inked a deal with the NFL and launched a new line of smart beds. The combination created one of the most expansive campaigns on the NFL’s sponsorship roster. Sleep Number CMO weighs in.

Storytelling in Marketing allows consumers to get to know a brand’s personality, authenticity, and values. The use of narrative and storytelling has been proven to help consumers make emotional and personal connections with brands. Brand storytelling is the present and future of marketing- learn more about brand narrative storytelling in this article on UWA Online’s…

Lenovo is tapping influencers to reach key B2B verticals like entertainment and oil and gas for its workstation products.

Wyndham CMO Lisa Checchio on the marketing strategy and multi-million campaign that pulled 20 brands under one cohesive umbrella.