CM Weekly March 20, 2022 Among the shifts in consumer behavior that have emerged over the past two years, the demand for convenience—particularly when making digital purchases—is most certainly here to stay. And those companies that have embraced this pandemic-fueled digital transformation with alacrity are reaping the rewards. One such brand is Chipotle, Chief Marketer’s…
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The brand’s new approach to evaluating the efficacy of marketing spend against specific channels.
Data deprecation got you down? As a marketer, you’ve probably heard a lot about the impending phase-out of third-party identifiers--we certainly have.
CM Weekly March 14, 2022 A global pandemic has turned consumers’ attention toward the value of a robust, healthy immune system. And as a result, ingesting foods that support that health—like probiotics—has become increasingly important for many. “Because of the pandemic, almost 30 percent of consumers are consuming more functional foods and beverages—and the probiotics…
CM Weekly March 13, 2022 A global pandemic has turned consumers’ attention toward the value of a robust, healthy immune system. And as a result, ingesting foods that support that health—like probiotics—has become increasingly important for many. “Because of the pandemic, almost 30 percent of consumers are consuming more functional foods and beverages—and the probiotics…
How Activia partnered with retailers, tapped influencers and leveraged scientific research for its latest product launch.
What marketers need to know about Pinterest's new ecommerce features for brands.
The strategy behind the brand’s recent decision to reduce its ad footprint by 42 percent, plus how the company is using AI to improve its subscription offering.
CM Weekly March 7, 2022 The war in Ukraine has mobilized the business world to take action against Russian state-owned media outlets, TV networks, companies and even athletes by showing support for Ukraine through instituting a form of sanctions of their own. And the list keeps growing. On Friday, Cannes Lions targeted marketing and advertising…