CM Weekly March 6, 2022 The war in Ukraine has mobilized the business world to take action against Russian state-owned media outlets, TV networks, companies and even athletes by showing support for Ukraine through instituting a form of sanctions of their own. And the list keeps growing. On Friday, Cannes Lions targeted marketing and advertising…
We spoke with Joe Rivas, Vice President of Marketing at IBM, about the motivation behind the campaign, the brand’s new direction and how it’s harnessing creative technologists to help convey that message.
A look at what data clean rooms accomplish, specific use cases and how companies can get started with implementation.
Using a Customer Date Platform to Unlock the Value of Your Data
Information is the engine that powers much of our modern economy. Superior data analysis confers a competitive advantage. You may have lots of customer data, but if it’s siloed and unorganized, it’s not working for you. Let’s say that Anna Johnson browsed your website. You’ve captured that data point. She also walked into one of…
CM Weekly February 28, 2022 BlackBerry loyalists were dealt a blow earlier this year when the company ended support of its iconic smartphones. Once hailed as the preferred devices for business executives, heads of state and other fans of handheld physical keyboards, the beloved “crackberry” is now a relic of the past. But in actuality,…
CM Weekly February 27, 2022 BlackBerry loyalists were dealt a blow earlier this year when the company ended support of its iconic smartphones. Once hailed as the preferred devices for business executives, heads of state and other fans of handheld physical keyboards, the beloved “crackberry” is now a relic of the past. But in actuality,…
We spoke with BlackBerry CMO Mark Wilson about the company’s pivot from mobile phone production to cybersecurity.
CM Weekly February 21, 2022 At the height of the pandemic, brands were tasked with adapting business models to fit a new marketplace irreparably altered by lockdowns, social distancing, global economic hardship and elevated health risks. Many that were facing a steep decline in customers took to supporting communities through the crisis with cause marketing…
CM Weekly February 20, 2022 At the height of the pandemic, brands were tasked with adapting business models to fit a new marketplace irreparably altered by lockdowns, social distancing, global economic hardship and elevated health risks. Many that were facing a steep decline in customers took to supporting communities through the crisis with cause marketing…