CM Weekly April 4, 2022 Content consumption in the B2B space has accelerated rapidly over the past two years. Consider this statistic: According to Netline Corporation’s 2022 State of B2B Content Consumption and Demand Report published this week, consumption increased more than nine percent from 2020 to 2021, with total demand for B2B content rising…
CM Weekly April 3, 2022 Content consumption in the B2B space has accelerated rapidly over the past two years. Consider this statistic: According to Netline Corporation’s 2022 State of B2B Content Consumption and Demand Report published this week, consumption increased more than nine percent from 2020 to 2021, with total demand for B2B content rising…
How FreshDirect is leveraging real-time weather data to inform ad creative for a new digital-out-of-home (DOOH) campaign.
The report’s key takeaways, trends and insights into the current state of B2B content marketing and consumption.
We spoke with Visible CMO Cheryl Gresham about the campaign’s brand awareness play, building community, measurement challenges, and more.
CM Weekly March 28, 2022 The marketing universe grows exceedingly complex by the moment, it seems, whether it’s shifting attribution and measurement models, up-and-coming platforms snagging share of audience, new technologies enhancing the customer journey, or any number of fast-evolving, hot-button issues on the minds of marketers today. It’s safe to say that for those…
CM Weekly March 27, 2022 The marketing universe grows exceedingly complex by the moment, it seems, whether it’s shifting attribution and measurement models, up-and-coming platforms snagging share of audience, new technologies enhancing the customer journey, or any number of fast-evolving, hot-button issues on the minds of marketers today. It’s safe to say that for those…
How Meta is mitigating signal loss, optimizing its ads business, developing social commerce, and more.
Four CMOs discuss the most important marketing trends to be tracking right now.
CM Weekly March 21, 2022 Among the shifts in consumer behavior that have emerged over the past two years, the demand for convenience—particularly when making digital purchases—is most certainly here to stay. And those companies that have embraced this pandemic-fueled digital transformation with alacrity are reaping the rewards. One such brand is Chipotle, Chief Marketer’s…