More than one in three Instagrammers say interest in a product increases after seeing it via Stories. Optimizing for conversion events is crucial.

Better segmentation and an improved martech stack is helping Destination XL boost engagement with retail customers in-store and online.

Direct mail ROI goes up by nearly 63 percent when the tactic is used as part of an integrated marketing campaign, according to new research.

PR is often an afterthought, and that can be a huge missed opportunity. Here's five ways to make PR one of the cornerstones of your marketing plan.

The campaign, “Scotribbean World," includes events, in store POS and a digital program around a slang language called “Speaking Scotribbean.”

Marketing with a twist, tied to social chatter and an experiential event all play to this all-digital phone service's goal to make some marketing noise.

A good SEO strategy shouldn’t just be the mission of the SEO team: it should be the mission of the entire organization. Here's 10 ways to make it happen.

The cannabis industry is censored by most major advertising channels. Getting back to the basics can build those audiences.

Live events and educational content are helping Toast connect with busy restauranteurs in need of technology solutions.

Constant Contact’s Hannah Budreski on the challenges of engaging B2B prospects who don’t want to answer the phone and building the perfect marketing team.