Video can help B2B brands stand out in social media and improve ABM effectiveness. Here's five ways to improve your video engagement.

Need a little summer reading? In case you missed them, here's a lineup of our most widely read stories from July.

Thomson Reuters is using direct mail to creatively engage tax professionals and start conversations.

Need ideas to crank up the heat on your B2B marketing programs? Check out these hot tips from the faculty of Connect to Convert, Sept. 25 to 27 in Boston.

Chief Marketer recently chatted with Qualcomm CMO Penny Baldwin to discuss how the telecommunications equipment maker is leading the 5G charge.

Competition has never been fiercer as consumers are now just as likely to choose a new product or category as they are a direct competitor.

Taking their union to the next level, The Knot and WeddingWire have created WeddingPro.com, a new B2B marketplace for wedding professionals.

An expansive and long-tail social media strategy encompasses corporate social actions, B2B initiatives, employees, loyalty members and hotel users.

B2B marketing is inherently different from B2C, and brands that fail to reflect this will not succeed. Here's the nuances you need to keep in mind.

Glad Press'n Seal is once again using humorous video marketing in the hopes of driving the spectacular results it saw in last year's campaign.