Direct marketers headed to the capital of the "Peach State" for DMA05 can expect a warm southern welcome from the Direct Marketing Association's Atlanta Chapter -- and the state of Georgia in general.

AT LUNCH THE OTHER day we listened, fascinated, as a group of prosperous businessmen discussed their frequent flyer miles strategies. One of the group

Cotton, Inc. tours 10 college campuses this fall to tout cotton clothes and dorm gear to students who may be doing their own laundry for the first time in their lives. The effort, dubbed Cotton's Dirty Laundry Tour, uses that laundry experience to sow ...

Affiliate marketing is becoming as competitive (and more affordable) as Pay Per Click marketing, Media Buys, email and other methods of marketing online. However, it takes more ingenuity and commitment from the merchants to make their affiliate...

It only took Volkswagen of America three days to sign up 5,000 of its biggest fans to work as advocates for the brand. VW sent e-mail and direct mail to Passat owners, inviting them to join the Passat Alpha Driver Program, a loyalty program that gives ...

A Canadian loyalty-marketing firm has gone to Broadway to raise consumer awareness for its fledgling airline miles program AirIncentives. AirIncentives lets marketers buy airline miles to give to consumers as purchase incentives. Consumers redeem those ...

Five months since the launch of its new online loyalty club, the Blizzard Fan Club, Dairy Queen is going strong and is increasing its database of faithful customers by the thousands. Since mid-April when Dairy Queen launched it first online fan club, ...

Hotel chains are stepping up to aid those devastated by Hurricane Katrina, and offering loyalty program members extra incentives to do the same. Starwood Hotels & Resorts Worldwide, Inc. is offering members of its loyalty program, Starwood Preferred ...

Let's face it, every organization wants a great brand, one that exemplifies the corporation's best qualities and makes every customer want to purchase their products or services. But what is a brand and how can you use it to effectively convey the right message to your customers?

Years ago, when it came to the car buying process, dealers felt like they were the one behind the wheel. Most customers relied on them for information about what vehicles best suited their needs.