4473 results for: loyalty

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George Wiedemann Joins Harte-Hanks

|  by Chief Marketer Staff

George S. Wiedemann has been appointed to the newly created position of managing director for direct marketing at Harte-Hanks Inc. Wiedemann was formerly president and CEO of the loyalty marketing firm Rewards Network; president and CEO of the e-mail marketing firm Responsys; and chairman and CEO of Grey Direct.

Borders Uses Survey Data to Improve Service

|  by Chief Marketer Staff

Keeping 30 million customers happy is a tall order. But Borders Group, Inc. has taken on that challenge—with information to back it up. In an effort to increase customer satisfaction in more than 460 superstores in the U.S., Borders is conducting customer satisfaction surveys.

Get Some Perspective on Analytic Software

|  by Chief Marketer Staff

At a recent database marketing conference, several exhibits featured automatic or semi-automatic data mining systems. Each vendor claimed his or her particular approach provided the user with a multitude of algorithms to deploy to aid and abet the analysis outcome.

Motivating the Masses

|  by Chief Marketer Staff

A financial services company intituted a cash incentive program to boost its bottom line. The staff consistently earned the extra cash but soon reached

In Praise of Promotion

|  by Chief Marketer Staff

2005 PRO Awards finalists Brands played hard this year on the street, online, on film. Pop cans became cell phones; TV tie-ins launched burgers and roadsters.

Dot-com Boom

|  by Chief Marketer Staff

THOSE WHO FOLLOW MEDIA SPENDING PATTERNS MAY BE in for a surprise. Four years after the dot-com bust, DMers are creating a mini-boom, according to Direct's





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