Most retail loyalty programs are alike, and many are failing in their basic mission. Consumers and retailers are feeling disillusioned, but the programs are not the problem. It’s the mindset behind them.

The Cadillac Under 5 campaign took the Best Overall Promotion 2005 Award at Tuesday night's PRO Awards Gala. The campaign, by Arc, Chemistri, and Leo Burnett, touted Cadillac's zero-to-60 five-second rule with a contest for five-second films. The grand ...

Quantum Loyalty Systems on Monday launched its new Quantum Rewards MasterCard, a stored value card that reaches consumers through big-name brands. The company debuted the new card at the show. The rewards card lets brands offer a host of rewards to ...

explanation of the basics: Opt In, Opt Out , Double Opt-in, Privacy, Deliverability, List Maintenance, List Management, Bonded Services and the CAN-SPAM ACT 2003

POWERBAR: and the World Triathlon Corporation have formed a three-year global sponsorship agreement that designates PowerBar as the Official Global Energy Bar and Energy Gel Sponsor from 2006 through 2008 for all U.S. and international Ironman ...

The consumer is in charge. That's the lesson taught yesterday by Paul Knouse, senior manager, marketing operations for RJ Reynolds Tobacco Co. And if you don't understand your customer, from demographics to attitudes to behavior to the latest data ...

Once again, research shows that what consumers want and what they say they want are two different things. According to research conducted by Maritz Loyalty Marketing, consumers chose gift certificates over cash, merchandise, and travel rewards when trading in loyalty points built up on their bank-issued credit cards last year. But when signing up for…

MOST RETAIL loyalty programs are alike, and many are failing in their basic mission. Consumers and retailers are feeling disillusioned, but the programs

Comcast Corp. Has found what it believes is a good substitute for direct mail in some markets: Door hangers. That's right. The telecom giant launched

There has been a shift in reward preferences by American rewards card consumers who would now prefer to listen to a new iPod than repaint the garage.