American Airlines' AAdvantage turns 25 this year. It's tough to believe there was ever a time when our every purchase wasn't determined by how many we

We asked a few event marketing agency execs to talk about their techie wish lists and their picks for the year's best work.

A Wendy's restaurant promotion has grown legs far beyond its original purposes with customers diving into trash bins and bidding on coupons, which awards consumers with AirTran frequent-flyer credits for their beverage purchases. "We have people ...

Procter & Gamble is fielding a new Pampers rewards program three years after a fulfillment glitch with a similar program. Pampers' Gifts to Grow launched in August. Parents register online, then collect point codes from packages of diapers to redeem for ...

Loyalty marketing firm Rewards Network named Christopher Locke senior VP-CFO. Locke replaced Kenneth Posner, who resigned from Chicago-based Rewards Network earlier this month. Locke had been senior VP-business planning, analysis and assurance since ...

Five online marketers have re-upped with subscription service Webloyalty.com. Webloyalty.com piggybacks retail transactions to offer subscriptions to its loyalty programs to online shoppers. Webloyalty pays retailers 50 cents to $2 for each customer ...

NDR Media has installed concierge kiosks that handle in-mall promotions and loyalty programs in a Seattle-area mall. The three i-Concierge kiosks at Crossroads Shopping Center in Bellevue, WA, let shoppers access promotions and print coupons. By early ...

Aeroplan, a Canadian customer loyalty program, has selected 24/7 Canada Inc. to provide Web advertising services, including its full service ASP ad serving solution, Open AdStream Central.

Marketers have many needs these days. But one tops them all, according to a new survey from the CMO Council. When asked their most urgent developmental priority, over half said it was to improve their marketing analytics capability.

New cars are an expensive proposition and a purchase that the majority of individuals don’t make very often. But dealerships realize the value in turning the one-time purchaser into a life-long customer. And there are ways to keep them coming back.