Search Results For: loyalty
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Data Driven ROI
Late to the Table
You go to the restaurant. You eat the food. You like the food. You tell your friends. You go back to the restaurant. And if they know your name when you return, well, cheers, right?
Why then, do only seven of the top restaurant chains in the United States bother to have loyalty programs?
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Engagement
Macy’s Converts Field’s Shoppers, Stars in TV Series
Marshall Field’s shoppers may be losing their stores, but they won’t lose their frequent-shopper perks.
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Cache Increases Budget for DM Expansion
Women’s apparel marketer Cache Inc. plans to increase spending this fall on advertising and marketing to 4% of sales, up from 3%.
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Direct Marketing | Print
Loose Cannon: Humpty Dumpty Does Direct Marketing
Are advertising planners who fail to include eggs right next to direct mail, DRTV and magazine space ads in their channel mixes doing their clients an injustice? Before answering, know that eggs have become the newest of new advertising media.
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Acquisition
Kraft Partners with Meal-Assembly Chain
Kraft Foods is lending a handful of its brands to meal-assembly franchise chain Dinner by Design.
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Direct Marketing | Print
The Case for Simultaneous Concept Testing
Direct and interactive marketers have long understood the power and value of testing. Most tests, however, have focused on incremental elements of a communication, such as subject lines or envelope greetings
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Mozilla Will Immortalize Evangelical Users
Dedicated users of the Firefox Web browser will have a shot at being written into the very source code of the next version of the browser, Firefox 2.0. In observance of the Mozilla Foundation’s three-year anniversary, on July 15 the…
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Maximiles Acquires IPoints
Maximiles.com, a French online coalition loyalty program, has acquired IPoints Ltd., reportedly the UK
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Acquisition
My Coke Rewards Tackles Complaints
Coca-Cola has hit a few bumps in the road following the February launch of its first consumer loyalty program.
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Event for High Level List Execs Debuts
Fast Forward 2006, an executive summit for marketing information business leaders, will debut on Aug. 15. The one-day event features a variety of speakers both from within the list and direct marketing industries and industry at large.