There is a change under way in the world of marketing: the rapidly growing influence of analysis, measurement, and process in what has traditionally been a field dominated by creativity, brand, and buzz. We call this the Demand Generation revolution, and among other things, it is being driven by the need to hold marketers accountable…

United Online Inc., an Internet services provider, has purchased MyPoints Inc. from UAL Corp., the parent company of United Air Lines.

The rich are not like you and me: They have more loyalty program points. The rich are going to need them, if they are participating in Neiman Marcus’s InCircle scheme (http://www.incircle.com): It requires 5,000 points, at a dollar a point, to earn the bottom level of prizes, with the uppermost tier of gifts requiring 5…

The Los Angeles Dodgers are offering fans a reward program that gives them the opportunity to earn points for shopping both in and out of Dodger Stadium.

Product discounts far outweigh reward points when it comes to loyalty cards and grocery shopping, a recent study found.

Up to the 1970s, The Sperry and Hutchinson Co. Inc. (S&H) printed the popular "green stamps," which shoppers received when they bought items and later redeemed for toasters and water pitchers.

Two major airline carriers are celebrating 25 years in the loyalty business with two separate sweepstakes that give away new Saturn roadsters and millions of frequent flyer miles.

U.S. marketers spent $7.23 billion on couponing in 2005, up a slight 0.4% from 2004, per PROMO estimates based on industry statistics. That includes distribution,

Earlier this year, some 1,500 media advertising execs gathered at the AAAA conference to discuss how to stem the outgoing tide. The day the conference

Direct mail is often looked at as the ol' fuddy duddy, the tri-fold sweeps offer that ends up in the trash without a second glance. And while the tactic