SMS, MMS, SEOit's an interactive alphabet soup that can spell big business and loyalty for brands. In fact, 49.9% of marketers allotted up to 15% of their

Heed the Warning. In February 2006, in a written response to a request from U.S. Congressman Charles Bass (R-NH), FTC Chairman Deborah Platt Majoras expressed

Best Overall G6's smallest-screen debut revved dealer traffic and brand image, taking our top prize and best SMS/MMS campaign Six months after Pontiac's

Dot-bomb? Internet implosion? The year 2001 may have been notorious for the nosedive taken by so many Web-based companies, but it was a lifetime ago for

Fueled by the need to keep consumers engaged, technology gains ground as a prime tool for games, contests and sweepstakes. Whether it's a text messaging

The loyalty business is booming, garnering almost as much attention and excitement as it did in the heydays of S&H trading stamps, when housewives feverishly

Verizon Wireless will use its sponsorship of 14 professional baseball teams this season to pitch a slew of contests and promotions in and outside of ballparks.

Thanks to Internet technology, which has decentralized information and disseminated influences so disparately across lines, a society of young, hyper-heterogeneous consumers has emerged, many with mutual interests but with highly customized and individual tastes.

You lose customers every day. But do you know when they are lost? A strong company knows the inflection points for customer loyalty and builds systems to turn customers around and bring them back

TOYOTA: has formed TMX, a...HANNAFORD SUPERMARKETS: Scarborough, ME, has joined...AMERICAN GREETINGS CORP.: has named Paul J. Conley as...THE PROMO 100: an annual ranking of the top promotional marketing shops...THE PRO AWARDS: have begun the 2006 call for entries...