Search Results for: loyalty

Marketing agencies across the U.S. are already submitting entries to promo Magazine’s PRO Awards 2000 program. Now in its 10th year, the PRO Awards continue

Do you know who your customers are? Really? Do you know who your best customers are? What makes them the best? Who are your new customers? What do you

Direct marketing lost one of its grand veterans on March 4 when Ed Proctor, who retired from the Guild Co. only last year after 68 years as a list broker,

Web site registration and a new “teaser” direct mail campaign have dramatically increased telephone response to an annual customer loyalty program sponsored

Barring a convincing case from the direct response industry, marketers stand to lose significant data sources under the strictest interpretations of the

Forget “and if you call now…”Today’s direct response television spots are driving their viewers to Web sites instead of to the telephone.Think “and

The premise behind CRM is simple: It’s more profitable and efficient to increase sales to established customers than it is to cold-call on strangers.Unfortunately,

In recent months a new high-speed data linking technology has demonstrated major improvements in both customer data accuracy and online transaction processing

Visa U.S.A. and Marriott International, Inc. will offer Marriott Rewards members double points for stays at Marriott hotels, provided guests pay with

U.K. travelers like — and want to receive more- direct communications, but a whopping 81% don’t currently participate in loyalty building schemes.These