Most of today’s online experiences lack personal relevance. In many cases the hurdles are not technical: Site templates have become off limits except during redesigns.

Do you ever get the sense that companies are afraid to speak to their customers? How else to explain an almost knee-jerk impulse to send customers to poorly designed support Websites or, worse, into automated telephone menu hell?

Companies are shifting toward targeted, integrated marketing approaches and are relying more on marketing technologies to optimize customer relationships and grow marketing ROI, according to a survey conducted by Boston-based Epsilon, a provider of multi-channel marketing services.

More than a year after Best Buy gave IWCO Direct responsibility for its Reward Zone loyalty program, enrollment has mushroomed from 3 million-plus members to more than 7 million members. And as a bonus, IWCO put $2 million in postage savings back into Best Buy’s pocket. Every new relationship should be this successful.

Loyalty programs can be your key to high conversion rates. People like to be appreciated for their patronage—especially if you offer them something special that first-time or infrequent customers don’t get.

OF THE TOP 130 restaurant chains in the United States only seven, or 5%, have loyalty programs. I've always known it's not a big number, says Tim Cusick,

Shoe retailer DSW Inc. is using a monthly e-newsletter to connect with its 4.5 million active loyalty program members. In the past, we've done a traditional

Datran Media, a database marketing services company has acquired Skylist, an e-mail service provider (ESP). This acquisition is another in a recent trend of database marketing firms investing their money in e-mail services...

Redi-Mail Direct Marketing has opened a new pharmaceutical direct marketing sample distribution facility in Fairfield, NJ.

Domino's Pizza is fueling up a new incentive for racing fans, offering a chance to earn points toward NASCAR-branded merchandise via the NASCAR Race Points loyalty program.