Search Results for: loyalty
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Agencies
Forrester Predicts Dot-com Shakeout
Consolidations, closings may leave only the strongest on the scene at 2002’s end.The electronic retailing industry will undergo the first phase of a three-part
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MyPoints.com Reports Revenues Up 20% Over Fourth Quarter
San Francisco-based MyPoints.com, an Internet customer-loyalty direct marketer said revenues for its first quarter, ended March 31, 2000, reached $15.8
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FreeShop/NextCard to Debut Joint Credit Card to Loyalty Club Members
Seattle-based FreeShop.com, an online direct marketing network, has formed an alliance with NextCard, a company that issues credit cards over the Internet.Under
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Forrester Predicts Massive Shakeout in Dot-Com Retailers
The electronic retailing industry will undergo the first phase of a three-part shakeout before the year is over, according to a new report from Forrester
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So Much for TARGETING
Whoops.Packaged goods companies may have gone too far targeting their coupons and are now shifting back to broad-reach programs.Or maybe they’ve just
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Freedom of CHOICE
Flexibility makes gift certificates an increasingly popular choice for premium incentive programs.Tampa, FL-based athletic-gear chain Champs Sports this
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Pack-Your-Bag Perks
When the economy is good and the job market is tight, tempting travel programs can help companies attract and retain motivated employees. Each year, the
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Busy Signals
Two marketing executives were swapping cell phone numbers before splitting up at a trade show in Chicago. Both phones had New York numbers, so someone
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Online Coupon Debate
One of the biggest issues within the Internet industry is that of online privacy and its impact on consumers. But there is another evolving issue that
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You May Already Be a Whiner: Fulfilling promotions can be an unfulfilling task.
It feels like the thousandth call of the day. I take a deep breath, hoping the person who picks up will remember the contest she entered. I review the